One of the most important things to do as you create your marketing strategy is to identify your target audience. Supporting marketing channels include the website, blog, YouTube, and social media. To decrease the customer churn rate from 30% to 10%, and increase upgrades from 20% to 30% in the next fiscal year. By retaining and building on the customers we have, we can maintain revenue growth over time. We’ll do this by serving them how-to content, new feature updates, information about deals and pricing, and troubleshooting guides.Īccording to the Sales Benchmark Index (SBI), CEOs and go-to-market leaders report that more than 60% of their net-new revenue will come from existing customers in 2023. To create a positive experience for existing customers, address new customer needs, and encourage them to upgrade. To achieve this, the marketing team will need an additional $100K in budget and one new headcount. One person on each team will need to be dedicated full-time to this initiative. I will need support from the content team, web team, and email team to create targeted content for existing customers. Here’s how you could go through the questions above to ensure you’re ready to move forward with your plan: Get started by asking yourself the following questions:įor example, imagine you’re creating an annual marketing plan to improve customer adoption and retention in the next fiscal year. Ironing out these details early on ensures your plan supports the right business objectives, and that you have sufficient resources and time to get the job done. Define your planįirst you need to define each specific component of your plan to ensure stakeholders are aligned on goals, deliverables, resources, and more. How do you build the right marketing plan to hit your revenue goals? Follow these eight steps for success: 1. 7 steps to build a comprehensive marketing plan
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